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Niche Content Goes Global
What happened when a UK music charity took on Google’s video-search powerhouse? As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.
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High Impact Habits for Independent Podcasters
Content Mavericks Club host Jason Caffrey listens to lots of podcasts. But he's often too busy to really capture the key takeaways. To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show - and turns them into a zero-cost downloadable guide.
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Building Your Personal Brand
Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?
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Celebrity Podcast Vs YouTube Cats - Which Earns Most?
Genevieve Hassan has achieved what many podcasters and content-makers dream of. She has built her content creation into a full-time concern. Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s. And a distribution deal with Virgin Atlantic cemented the podcast’s success and put the show in front of a captive audience.
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Podcasting For Lead Generation
Amardeep Parmar has built an enviable content ecosystem for The BAE HQ - a hybrid social-commercial enterprise that connects entrepreneurs with Angel Investors. Key to The BAE HQ operation is the podcast Amardeep publishes twice each week. The show is right at the heart of Amardeep’s business, with a core role in network building, fostering trust and authority, as well as generating leads.
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Building A Podcast Community
What does it mean to build a community around a podcast? Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull. He leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.
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SEO For Podcasters
Which SEO tactics should podcasters keep in their toolbox? Sarah McDowell is SEO Manager at hosting service Captivate, and co-host of The SEO Mindset. Her podcast has grown to 800 monthly downloads, and she has just secured her fourth sponsor.
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