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Niche Content Goes Global
What happened when a UK music charity took on Google’s video-search powerhouse? As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.
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Celebrity Podcast Vs YouTube Cats - Which Earns Most?
Genevieve Hassan has achieved what many podcasters and content-makers dream of. She has built her content creation into a full-time concern. Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s. And a distribution deal with Virgin Atlantic cemented the podcast’s success and put the show in front of a captive audience.
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