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What does it mean to build a community around a podcast? Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull. He leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.
ContinueAs CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves. Like many podcasts, the show launched in 2020 when the UK was in its Autumn Covid lockdown. But Talking Moves was never conceived as a response to the pandemic. Instead, the digital pivot that so many organisations made at that time opened a pathway for Greenwich Dance to launch Talking Moves.
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