Building Your Personal Brand
Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact.
Her podcasting journey has seen her secure an ongoing partnership with Adobe, and sponsorship from Flodesk.
I was investing a lot of money in my podcast, and it was probably about a year before I felt very confident that risk had paid off.
Instagram x Podcasting: The Perfect Content Formula?
If you've ever had a dopamine rush from a social post that's sent your views into the stratosphere, you probably recognise the empty feeling that comes when all that attention moves on.
As angel investor Amardeep Parmar puts it, Instagram and TikTok are great for building awareness, but when it comes to engagement "they are inch-deep".
Funnelling viewers from fast-burn socials to content that engages prospects more deeply is also challenging.
The click-through rates for Instagram Reels, for instance, is less than 0.9%, according to advertising company AdBraze.
The question for content marketers then, is how to join the dots between high-consumption social posts and deep-engagement long-form?
The Content Power-Couple
Graphic Designer Liz Mosley solves this conundrum with a dynamic duo of Instagram and podcasting.
Instagram is a place for Liz to serve bite-sized hits of information and flex her design skills.
As she tells Creative Kin's The Content Mavericks Club, her podcast showcases her personality and knowledge.
It's a medium that builds her professional network and develops her client base too.
The best part is that they form a mutually supportive content machine.
Content and ideas are generated and re-purposed not just between the podcast and the Insta feed, but also for newsletters and blogs.
This content ecosystem has seen Liz become an Adobe Express Ambassador, with her show being sponsored both by Adobe and email marketing company Flodesk.
What's more, since launching her podcast in 2021, Liz has grown her audience to 4,000 downloads each month.
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Engagement That Means Business
With a survey by listener data company RAJAR finding that 68% of people listen to podcasts all the way through, and an average episode length of about 40 minutes for her show, Liz can expect to garner more than 1,800 hours of engaged attention every month.
Feel free to take a moment and let that sink in.
• 4,000 downloads
• 40 mins per ep
• 68% completion
• 1,800 listening hours
The key to building this valuable audience, says Liz, is consistency, underpinned by a focus on sustaining her output over the long-haul.
"Right from the start, I decided to outsource the editing of it,” she says.
"The way it started was me and a friend did a skill swap. So I created new branding for her and she edited my first 12 episodes.
"I knew my time was best spent elsewhere, so I decided to continue paying her to edit it.
"I was investing a lot of money in my podcast, and it was probably about a year before I felt very confident that risk had paid off."
Listen to the full episode to learn more about Liz Mosley's achievements in personal branding and content marketing.
She sets an impressive example for any ambitious brand or entrepreneur keen to raise the bar on their content.
Episode Guest: Liz Mosley
Liz Mosley is a graphic designer with over 15 years experience.
She now specialises in creating creative branding, animated GIFS and websites for small business owners.
She hosts the Building Your Brand podcast which, with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.
Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.
Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.
Liz Mosley features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey