Who’s Listening? The UK Podcast Audience Unpacked
Podcasting has definitely had a moment in the sun in recent years, and there’s a lot more attention placed on it.
Who is listening to podcasts in the UK?
How are they listening and where? What are they doing while they listen?
BBC Commercial Strategy Manager Adam Bowie is something of a data junkie when it comes to podcasts.
For several years Adam has summarised and analysed podcast data from Ofcom, the listening survey company RAJAR and Edison Research.
Adam’s blog is a welcome resource for podcasters, and he is our go to for questions about who is listening to podcasts in the UK.
Who better then to unpack UK podcast listener data with Creative Kin CEO Jason Caffrey?
Adam Bowie features on The Content Mavericks Club podcast, hosted by Creative Kin CEO Jason Caffrey